Regionals Heinemann

Frankfurt, 2009
Design/Object

Heinemann

The retail spaces beyond security control function as global branding for every airport. What used to be called Duty Free Shopping, then Travel Value is now Heinemann. Behind these shops stands a family business of the same name. The new name is also associated with a re-design of the shopping zone. Their new concept involves establishing worldwide brand recognition through brand names, and individuality by emphasising regional characteristics, using the designs of outstanding local architects.

In the case of Frankfurt airport, schneider+schumacher's design studio (design GbR) has created a universal shelving system, which can be used either as a standing element or as a sales counter. The link to Frankfurt is a reference to the Städel Museum extension, a project dear to schneider+schumacher's heart. The curved roof of the newly created garden hall extension finds its analogy in this unique furniture.

Involved s+s unitsD

Technical details:

Client: Gebr. Heinemann SE & Co. KG, Hamburg
Layout: schneider+schumacher Design GbR
Project architect: Till Schneider, Nina Delius
Project manager: Nina Delius
download project PDFadd project to watchlist
share project:
previous Projectnext Project